I think its safe to say that almost everyone who was alive in the 90s remembers the “This is your brain on drugs” PSA where the woman cracks an egg into a hot skillet and we watch in horror as our poor brain is cooked to a pulp. Replace the word “drugs” with “graduate school” and you essentially have the same idea.

This past week has been a dizzying string of deadlines, deliverables, lectures, and exams. Hardly a month in, I was already feeling the same level of intensity that I didn’t feel until finals time last semester. My biggest priority became checking as many things off of my to-do list as possible. The more and more I did this, the less joyful and inspired I felt.

This changed when the other day I was flipping through an old issue of Marie Claire. No, I was not leisurely absorbing the latest spring fashions (if only!). Instead, I was finding images that would become part of an interactive products assignment. While my primary goal was to find images of vintage women’s fashion, my eyes stopped when I turned the page and saw a LifeStraw accompanied by the ostentatious title 6 Simple Ways to Save the World.

Having exposure in the nonprofit and development sector, LifeStraw was nothing new to me. Why, though, was it in Marie Claire? The brief article went on to describe incredible, simple innovations for promoting positive change in the lives of women and girls around the world. In addition to LifeStraw, it highlighted Q Drum, clean cook stoves, a cervical cancer screening test with vinegar, natural pads for schoolgirls, and rural birthing kits.

I sat for a moment and took the article in. As I looked at the pages, I suddenly remembered why I wanted to be an industrial designer. These products were not new to me. In fact, I remember being just 18 when I first learned about Q Drum. But these products were significant to me for a range of personal and professional reasons. Revisiting them in Marie Claire was a wake up call for me, aggressively reminding me why I was here in Atlanta. These were the i-pods of the development world, and the preeminent example of the kinds of products I wanted to design. Being a part of the global development community has always been a goal of mine. I won’t hide the fact that I am an idealist, nor will I suppress my desire to make truly impactful designs that will improve the lives of women and girls, globally (as goody-goody as that may sound).

I still have a long way to go, however, and my current skill set will be of no use to anyone until I put in the time to work on it. Seeing this article was a breath a fresh air, and the jolt of inspiration I so desperately needed to keep moving. So, while I may not be ecstatic about every assignment, and there might be some nights that I want to pull my hair out, I need to be conscious about putting things into perspective and remembering my end goal.