When I began writing this, it was 11:15 on a Sunday night. In a little over 12 hours I would begin a new school year. In no time, a new year of sleepless nights, coffee binges, and creative endeavors would begin. Quite honestly, I have no idea if I’m prepared. I think I am, but that’s only speculation at this point.
Just 12 months previously, I was a new and burgeoning designer. I was as green as the Atlanta kudzu, overly ambitious, and feisty as all get out. Well, I’m still overly ambitious and I am still feisty as all get out. This time, however, I have come prepared with a few life lessons a firmer grasp of what it means to be a designer in 2015.
The following is my list of 12 things I’ve learned in my 12 months as a designer.
1. It’s not personal. It’s design: At the end of the day, you are designing for the masses, or whatever your population might be. As tempting as it might be to invest your full self into the work, just remember that you are not designing for you. You are designing for them.
2. If you believe in it, fight for it: You are the one who has put in the blood, sweat and tears into your project. So, you know better than anyone what the direction of that project is. You have a spine. Use it.
3. But know when to listen: One of the amazing tings about design is that you are always learning. As much as you think you know, you don’t know everything. It’s critical to learn when you’ve reached these points and when it’s time to start listening and stop defending.
4. Over communicate: As much as you might think, not everyone around you is a psychic…and that is ok. Know who you are talking to, and how to talk to them. When you’ve mastered this, you will have mastered design.
5. Criticism is not an attack on your idea. It is an attack on the presentation of your idea: This is an important one. Naturally, we become invested in our work, but even the best ideas will be passed on if they are not communicated properly. You can never assume that your audience will “get” your idea. So, don’t take criticism personally. Think of it as a chance to improve the communication of you concept.
6. Know who your “client” is: There have been plenty of times when I thought I knew the problem, only to find that I hadn’t really listened to the needs of the client. Sometimes, we have to put our needs on a shelf and concentrate on the task at hand. This is ok…In fact, this is normal.
7. Know how to sweet-talk the above-mentioned “client.”: Sometimes, the client is wrong. Of course, never tell them this. That being said, however, sometimes you need to think critically about how to get the right idea across while still making the client think it is their idea. This isn’t easy…but you’ll get the hang of it.
8. The pig always looks better with lipstick: Appearance means more than is should. A beautiful idea is beautiful. But even a bad idea still looks good with a little bit of polish.
9. But at the end of the day, a pig is still a pig: In the long run, a good idea will always beat out a “pretty” idea. It just will.
10. Procrastination will never give you what you want: When you have learned how to manage your time, please let me know how you have done this. I am still working on this skill.
11. Get out of the studio! NOW!: There is a whole world outside of the studio. I get it. There are a lot of things you have to do—renderings, portfolios, models, etc…Here is the thing, though, you are designing for people and not other designers. GET OUT OF THE STUDIO and learn about the people you are designing for. If this means avoiding class work for the sake of “research” then so be it. Own it.
12. It’s only design: I love what I do, and so should you. But, at the end of the day, we are designers. We are not solving the Iran nuclear crisis or writing hunger policies in Nairobi. We are designers. Love what you do and make the best of your skill set. If you are passionate and show up, the rest will fall into place.
I hope these have helped! Keep on truckin’, my design warriors. I believe in you.