The Real Value Add of Design

A few weeks ago, I had a whim.

I wanted to see if I could utilize the local Museum of Design Atlanta for a design education project we’ve been working on. A few emails later, myself and the Spark Corps team were in the office of Executive Director Dr. Laura Flusche. As we discussed our project and our goals, we began a larger discussion on design education and its relevancy in the Atlanta community.

Dr. Flusche began telling us about a design education workshop she had led in a low income school district. From a designer’s stand point, the event had gone fine. The children were somewhat engaged, the teachers were content, and there were no major mishaps. From a designer’s stand point, it also could have gone better. That’s our curse. Things can always be better.

Her team left the school, and returned to the office. Over the course of the next few weeks, Dr. Flusche was shocked with the range of positive feedback she was receiving. Suddenly, she had calls from The Boys and Girls Club Atlanta, The United Way Atlanta, YMCA, and other regional community organizations. All of these groups wanted to talk about her design workshop in the school.

Here’s the thing, though. They didn’t want to talk to her about design. They didn’t want to talk to her about the quality of the outcomes, the rigor of the methodology, or the outlet for creativity. Theses organizations wanted to talk to Dr. Flusche about teamwork, empathy, confidence, and pride.

Designers love design, and rightfully so. I love this career I have chosen, and could go on about all the reasons why designers deserve a place at the table. Yet as the five of us sat around MODA’s table we all took a moment and sat on her words. We had almost 50 years of design experience between us. How had we never seriously considered the benefits of design that were not design related?

The value add of social skills are an untapped aspect that designers need to start using when promoting the value of design. We are excellent at promoting the value of our designs. So, let’s be smarter about how we promote the value design itself. How does design teach children the skills to become leaders in their community? How can design empower groups of young people? How can design build confidence, empathy and compassion in those who need it most?

Countless community organizers, organizations and non profits operate around the country promoting these values. How amazing would it be for designers to lend their skills and expertise to enhance the efficacy and mobility of these groups?

Some food for thought.

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Our own design team brainstorming how to use design as tool for social development
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You Know You Love Your Job When…

A few months after my 14th birthday, my dad looked at me and said, “Well, it’s about time we get you a job.” So, he opened up the paper to the classified section, looked at who was hiring a 14-year-old without a car, and, the next thing I knew, I was talking to Mr. and Mrs. Nelson who owned a local apple orchard. For the next 5 months, I stocked shelves, made caramel apples, and helped clean apples. Over the next 12 years I served beer at a local race track, catered at a ritzy events center, ran summer camp programs, and even rubbed elbows with a president.

But all of these experiences were jobs. I never felt like they were my career. I don’t regret any of my experiences, and, in fact, some of my jobs have been profoundly transformative. However, I have never “loved” my job. That is until this summer. My first summer as a design student, I am interning at a local design firm in Atlanta called Spark Corps. For the first time in a long time, I wake up each day, excited to go to work and energized even when my brain is fried. In my 12+ of paying into social security I have never felt these feelings. Could it be that I love this job?

You know you love your job when…

1. It doesn’t feel like work. You know the saying “if you love what you do, you’ll never work a day in your life”? That’s sort of how I feel. I wake up each morning with a game plan and to do list I genuinely want to accomplish. The work I leave on my desk at 5pm keeps me up at night in a good way and I look forward to coming in the next morning to pursue the genius idea that came to me at 1:00am. (Also, I may or may not have willingly done work after work hours…just dont tell!)

2. The people you work with support you. Every day, I am in awe of the people I work with. I work with people who will be making silly jokes one minute and then whip out the most incredible designs and visuals you have ever seen. I work with young, energetic, and intelligent adults who are passionate about design and want to better their craft. They also recognize that I am just starting my design journey, and through that recognition have been kind and patient with me as I get over my learning curve.

3. The work you are doing is significant. My greatest fear as a designer is to wind up in front of Solid Works designing pointless widgets for Target’s Dollar Spot. I have yet to feel that this summer. My projects range from public transit initiatives to a global vaccination program. This is the kind of work that I came to grad school for, and (at the risk of sounding so basic) I feel blessed for being put in this environment. I’m reminded about a post I wrote this past winter, and love seeing how with some persistence, and luck things end up coming full circle.

4. Your superiors push you. This is another big one. I work for leadership that push me and test me. They want me to grow and become a better designer. If I fail, I take responsibility. But when I am on the ground, they are there to pick me up, talk through what happened and send me on my way with the next plan of attack. This support and accountability makes me want to be a better employee and, therefore, produce better work.

5. You are given responsibility. I am going to be completely honest. Other than my personal accounts and some dabbling at previous companies I am pretty average with social media. So when on my first day, my boss told me to start managing the social media accounts, I was a little nervous. Not wanting to let her down I started reading social media blogs, looking at strategies for collecting followers, and putzing around with the Tumblr and Square Space. Before I knew it I was a self proclaimed social media queen. And, while I do not try and pass myself as the next Mark Zuckerberg, I will say I might be better at this that I thought.

5. You have a voice. This may be the most important one for me. If I have an idea, I feel free to express it. If I take initiative and follow a lead not suggested by my boss, chances are good that initiative will be rewarded. If things go south, then we chalk it up to experience. This doesn’t mean that I am allowed to run my mouth. It simply means that I am in an environment in which my intellect is valued and I was not hired to merely produce and churn out other people’s designs.

6. There is lots of free food. Ok, so maybe this isn’t a deal breaker, but I am under the belief that there is a direct correlation between a healthy work place and copious amounts of free food. I know that correlation does not equal causation, but I’m just saying.

I am sure there are things I am leaving out, and I am sure that I will not love my job every day. That being said, I am thankful for this opportunity and excited to see where the summer leads. With that in mind, I ask that you invest in something that you love. Maybe its not your job, but I believe that everyone should have something to get them excited about the day. It’s a big world. Go find your passion.