I’ve spent the last week talking–talking about design, talking about manufacturing, and talking about my goals as a designer. I’ve talked with the president of IDSA, freshman design students from burgeoning design programs, and I’ve talked about my fictitious design firm to my fictitious clients/real life professors. Yet despite my love of improvisational small talk and my natural inclination towards public speaking, I am spent. I’m done talking. I want to start doing.
This past week, I ventured down to Florida for the 2015 IDSA Southern Conference. It was my first professional conference with IDSA and I would be lying if I said I wasn’t a little nervous. I had been to plenty of conferences and networking events before, but never for design. These were my people, and I wanted to make a good impression.
For the past 9 months, my view of ID has been fairly limited to what my university has provided for me. And while I’ve ventured out on my own to the best of my abilities, I still have a very narrow view of the field. It was like I had spend the past 9 months in elementary school, and this was my first day of junior high. What if I didn’t fit in? What if the big kids stole my lunch money or stuffed me in a locker? But as I settled into the conference’s first lecture regarding the sustainability of design and the use of innovative materials, I knew instantly I was where I needed to be.
The next few days were a blur filled with insightful presentations, plenty of small talk, the exchange of business cards, and happy hours that lasted well into the evening. During this time, one consistent theme kept coming up: making. Every speaker, engaging in their own way, spoke on the importance of getting your hands dirty–of investing in local manufacturers, artisans, and resources. The talked about becoming more invested in the process after our designs left the studio, and thinking critically about our influence as designers during a product’s life cycle.
As I made the drive back to Atlanta on Saturday afternoon, I was slap happy, sleep deprived, and in dire need of my own bed. During the ride, I began really thinking about that message of making. Here I had been sitting in a beautiful conference center listening to professionals out in the field about making. I had watched undergrads present their merit work, rendering me speechless. Here I was, surrounded by makers, feeling inspired, overwhelmed, inadequate and empowered all at the same time. But here’s the thing–I wasn’t making!
What does this all mean, then? Well, I need to start doing more. Talk is cheap. I will never reach the level of those individuals I had admired so much over the past 3 days without working just as hard, if not harder, than they had. I started small, writing down excerpts and snippets overheard during the conference. It was small, but it was putting pen to paper which was a step in some direction.
In building my online portfolio, I stumbled upon my senior thesis from undergrad. In it, I put a quote from Mark Rothko stating, “if a thing’s worth doing once, it is worth doing over and over again–exploring it, probing it, demanding by this repetition that the public look at it.” As an developing designer, I couldn’t think of a better way to express my views on design at this very moment. Designers are makers, thinkers, and doers. And only from repetition and continuous self examination will we progress.
So, lets get to work.